Thesis: Eco-innovation adoption rely on regulations and cooperation

A new master thesis on eco-innovation finds that within the shipping industry, the mix of eco-innovation drivers eliciting adoption of WPTs is primarily regulatory and marked-based influenced.

  • By CHNL

The thesis discusses the eco-innovative drivers within the shipping industry. It attempts to answer the question:
What mix of eco-innovation drivers will influence higher adoption rates of Wind Propulsion Technologies (WPT) in the shipping industry?

Read the thesis by Mark D. Siatta here.

The culmination of this analysis solidified an understanding that due to the shipping industry’s mature nature; regulatory and market-based drivers were the most effective at triggering the adoption of WPTs.

The thesis states that as a mature and concentrated industry, shipping is an environmental emitter and slow mover. Therefore it underlines that the industry requires a nudge from regulators to incentivize and/or force eco-innovation adoption. The data indicates that the mix of drivers within the shipping industry influencing eco-innovations are regulatory and market based. Because of this the study recommends stern regulatory measures that functions enforceable and disincentivize fence sitters.

– Shipowners and other market actors are willing to invest in retrofits but don’t want to be alone in this pursuit. If regulations aren’t stern the fence sitters who forewent these retrofits are in a stronger competitive position in the short term. This further breaches the trust between regulators and market actors in the future, says former master student Mark D. Siatta.

CHNL hosting and supervising masterstudents

Siatta finished his degree in Master of Science program in Energy Management at Nord university with this study. As student advising is an important part of CHNLs core, the centre both funded parts of the thesis and CHNL`s associate professor, Dr. Roberto Rivas-Hermann, supervised Siatta. The thesis is connected to the ongoing WASP-project (Interreg North Sea Europe Program).

The findings are conducted in concert with a content analysis measuring an industry perspective followed by a survey implementing the Delphi methodology. The survey evaluated eco-innovation in the industry from the perspectives of environment, market, regulatory and technological.

Contribution of the thesis

The research contributes to the ongoing dialogue on environmental innovation and sustainable development. It highlights the importance of the maritime industry`s ambition and comittment to combat climate change through cooperation between market participants, information and technology producers.

With initiatives like the WASP (Wind Assisted Ship Propulsion) project, further analysis and solutions can be discovered through the cooperation between research centers, market players, regulators, and technology producers. The sustained commitment towards collaboration in this regard shown by Nord University and the CHNL will provide fruitful solutions moving forward, says Siatta.

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